Appointment reminder software for salons, spas, and small clinics
An empty chair still costs the same as a full one. The rent, the products, and the hour are already spent, and the client who forgot is not coming back to pay for it. ShowUp sends email reminders that help clients remember, confirm, and show up, so the chair stays full.
Most no-shows are not rude. They forgot.
The client who misses a colour, a facial, or a check-up usually meant to come. Life got in the way and nothing reminded them in time. ShowUp sends a friendly email reminder before the appointment, and shows you clearly which clients have not confirmed yet, so you can give them a nudge while there is still time to fill the slot.
Email reminders, without the SMS bill
Most reminder tools charge by text message, on top of a monthly fee, and most of them want to replace your booking system. ShowUp is different on purpose: reminders go by email, the price is a flat $24 a month on Pro, and it works alongside the diary or booking system you already use. Nothing to relearn. No per-message charges. No new system to migrate to.
See who needs a nudge
ShowUp keeps one simple view: who is coming, who has not confirmed, and what your no-show rate looks like this week. The clients who have not confirmed are listed together under "needs a nudge", so the front desk can work through them in minutes instead of calling down a list. You also keep a clear policy note on the booking, so the cancellation rule is set before the appointment, not argued about after it.
For salons, spas, and small clinics
A hair chair, a treatment room, and a clinic slot all lose the same way: one missed appointment, one hour nobody can sell twice. ShowUp is built for the small end of that world, the solo stylist, the two-room spa, the small clinic, where one kept appointment can cover the cost of the month. It is not a booking platform and it does not take deposits. It is the reminder layer that sits on top of the way you already work.
Pricing
Free
$0
Up to 20 appointments a month, with email reminders you send or queue. No card needed to try it.
Pro
$24 a month
Unlimited appointments, with email reminders that send themselves. Cancel anytime.
That is the whole price. There is no per-message charge and no per-seat charge.
How it works
- Add your appointments: client, service, date, and time.
- ShowUp sends the email reminder before the appointment. On Pro, reminders send themselves.
- Clients confirm, and you see at a glance who still needs a nudge.
That is the whole system. Most owners are set up the same day.
Guides
Learn how to cut no-shows with the tools you already have. Read How to Reduce No-Shows at Your Salon (4 Fixes That Actually Work) and Appointment Reminder Email Examples for Salons (Copy, Paste, Send). For salons, see salon no-show reminders; for spas, see spa appointment reminders; and for small clinics, see small clinic appointment reminders.
Made by Main Street Base, also see PaidUp, overdue invoice reminder software for trade shops.